01 — Project details
Our goal was to increase conversions through a partially automated email marketing campaign targeting prospects. These emails were designed to turn interested visitors into customers by highlighting the benefits of Everbrite Coatings and encouraging action.
Creative Process
I developed a short email sequence aligned with the buyer’s journey. My approach focused on addressing common frustrations—like tarnished metal, fading, or frequent cleaning—and presenting Everbrite as a simple, lasting solution. The emails were designed with strong visuals, clear messaging, and persuasive calls-to-action. The sequence also prompted customer service reps to follow up personally, ending with an automated email to re-engage prospects who hadn’t yet converted.
