Project Details
I redesigned the Everbrite Coatings homepage to better guide users through the buyer’s journey and highlight the benefits of Everbrite’s products—Everbrite, ProtectaClear, and CrobialCoat. The goal was to create a user-friendly experience that emphasizes product value, addresses customer pain points, and encourages conversions with clear calls-to-action.
Creative Process
The redesign focused on understanding customer needs at each stage of the buyer’s journey. I improved navigation, highlighted product benefits, added customer testimonials, and included clear calls-to-action. The site was optimized for mobile and SEO, aiming to create a more engaging experience and position Everbrite Coatings as the go-to solution for metal protection.